In April, Kérastase brings a new skincare range for extremely damaged hair structure to the market. The series is based on the discovery of KAPs (Keratin Associated Proteins), which form a network of connecting links around the Keratin. The number of KAPs decides about the structural integrity of the hair fibre and is the basis of the internal structure. Chemical treatments, such as styling and dyeing, decrease the amount of KAPs, which alone account for 50% of the hair fibre.
The Fibra-KapTM-Complex in the hair care line consists of six amino acids and wheat protein. The complex fills damaged parts and provides new flexibility and structure. A very special plant from South Africa rebuilds vitality. The Myrothamnus flabellifolia, which has the ability to survive in almost complete dehydration, as apparently dead, she comes back to life as soon as there is water. This care range is suitable for fine, lifeless or strong, damaged hair.
Soin Premier Thérapiste, care for severely damaged hair wash before (reverse washing principle)
Sérum Thérapiste, dual heat protection serum for the end (protects up to 230°C, suitable for all hair types)
Q&A with Bruno A. Bernard, scientific director L’oréal Research & Innovation:
In What Ways do you regularly mistreat your hair?
At work, my hair sees it all. Blow dryers and straightening irons are probably the things that do the most damage. On days I’m not working, I give my hair a chance to breathe.
What’s your “HAIR CONFESSiON”?
Sometimes I cut my hair myself in front of my bathroom mirror… And I’m really not good at it!
What do you think of the resitance therapiste range?
It’s fantastic and so luxurious! It’s great to repair the abuse inflicted on your hair.